- Book now
With the right strategy, your business can really thrive – and there really is no time like the present to leverage the power of the internet to increase brand awareness, drive traffic and sell more.
In this session with award-winning campaign strategist Laurie Wang, you will learn how to boost your business with an eye-catching and effective digital marketing campaign. Laurie will give you a solid introduction to the various digital marketing channels, demystify the common digital jargons, and offer practical tips on how you can get started with your own future-proof strategy.
This is a straight-forward, jargon-busting and easy-to-follow session with one of the leading strategists in the field, suitable for small and medium enterprise business owners, aspiring start-up founders, corporate marketing professionals, PR professionals and graduates. If you’re looking for a sign to make 2019 the year of the successful digital marketing strategy, this is it.
- Traditional marketing channels
- Digital marketing channels
- Social media
- Search Engine Optimisation (SEO)
- Paid search
- Email marketing
- Content marketing
- Getting to know your business
- Defining your objectives
Laurie Wang is an award-winning digital marketer who gets businesses seen by audiences that are hungry for their products or services. Her knowledge and understanding of the digital landscape have benefited from an eclectic mix of clients from young startups to FTSE 100 giants. She has been featured in the Metro, the Guardian, FT and Fast Company, and has trained industry executives on the power of digital marketing. In 2017 she was named by the British Interactive Media Association as a top rising star in the digital industry.
- Book now
Date: Thursday 20 June 2019
Times: Full-day course, 10am-4pm
Location: The Guardian, Kings Place, 90 York Way, London N1 9GU
Price: £249 plus £7.80 booking fee
Complimentary lunch and refreshments included.
Information on Guardian Masterclasses
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All Guardian Masterclasses are fully accessible – but please contact us if you have any queries or concerns.
Once a purchase is complete we will not be able to refund you where you do not attend or if you cancel your event booking. Please see our terms and conditions for more information on our refund policy.